Georgetown University’s Newspaper of Record since 1920

The Hoya

Georgetown University’s Newspaper of Record since 1920

The Hoya

Georgetown University’s Newspaper of Record since 1920

The Hoya

Retail Luxury Executive Talks Marketing, Career Advice

Retail Luxury Executive Talks Marketing, Career Advice

By Maren Fagan November 30, 2023

Georgetown Retail & Luxury Association (GRLA) hosted a Nov. 27 conversation about the luxury retail business model and marketing with the head of brand marketing and experience at TheRealReal, a sustainable...

@GRLAGEORGETOWN / INSTAGRAM | Even though the way a company sells its products differs, they all chase the fundamental principle of offering a curated and exclusive lifestyle.

Luxury Brands Sell Expensive Stories to Younger Markets

By Steven Botsoe and Michelle Brown September 13, 2019

Walking down Georgetown’s busy M Street, tourists and residents alike ogle and peruse the countless high-end stores that dot the street and purchase anything from Chanel makeup to Michael Kors handbags....

KIRK ZIESER Alessandro Farmeschi, CEO of Lamborghini, said that Lamborghini maintains its popularity through its focus on advertising a unique lifestyle associated with its cars.

Lamborghini CEO: Company Success Comes From Constant Innovation

By Myroslav November 7, 2018

Maintaining a luxury brand requires passion and innovation to deliver an effective customer experience, Alessandro Farmeschi, CEO of Lamborghini Americas said at an event, hosted by Georgetown Retail...

OWEN EAGAN/THE HOYA
Traffic flows by Georgetown University on Canal Road. Lyft offers a new luxury service allowing customers to ride in comfort and style.

Lyft Unveils Luxury Service in D.C.

By Jack Segelstein September 16, 2016

Ride-sharing company Lyft introduced a new service in Washington, D.C. last week called Lyft Premier, which promises riders comfort, style and consistency in luxury sedans and SUVs in the midst of...

Luxury Brand Settles In to Cady’s Alley

By Cheryl Liu February 5, 2016

Luxury retailer Ledbury will open a brick-and-mortar store in Georgetown late this spring in a 670-square-foot space in the central courtyard of Cady’s Alley. Founded by Oxford University graduates...

COURTESY GRLA

John Galantic, president and chief operating officer of Chanel Inc., speaks in Gaston Hall. GRLA places a strong focus on bringing notable speakers to campus.

Well-Suited for Luxury

By Jess Kelham-Hohler April 11, 2014

Since its conception in January 2012, the Georgetown Retail and Luxury Association has aimed to bring the world of luxury business to the Hilltop. The group has brought numerous impressive speakers...

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