Georgetown University’s Newspaper of Record since 1920

The Hoya

Georgetown University’s Newspaper of Record since 1920

The Hoya

Georgetown University’s Newspaper of Record since 1920

The Hoya

Retail Luxury Executive Talks Marketing, Career Advice

Retail Luxury Executive Talks Marketing, Career Advice

By Maren Fagan November 30, 2023

Georgetown Retail & Luxury Association (GRLA) hosted a Nov. 27 conversation about the luxury retail business model and marketing with the head of brand marketing and experience at TheRealReal, a sustainable...

VIEWPOINT: Targeted Strategy Disrupts Peace Process

By Oscar Amaya October 14, 2016

After four years of negotiations, the Colombian government and the Revolutionary Armed Forces of Colombia announced a bilateral ceasefire June 23, theoretically marking the end of the longest armed conflict...

Fall Sports Preview | Feature: The Man Behind GU’s Infallible Marketing Strategies

By Kara Avanceña September 9, 2016

You might have come across his name as you ogled the T-shirt featuring three Jack the Bulldog faces howling at the moon. You might have even passed by him on campus without realizing he was the man who...

EPSTEIN: Why “Playing Hard to Get” is a Marketing Ploy

By Zoe Epstein July 27, 2016

“Nice guys finish last.” This common phrase can often be heard coming from a guy who has been rejected by a girl to whom he was nothing but devoted. Whenever I hear someone say this, I assure him that...

Five Possible Dining Alone Scenarios at Leos

Five Possible Dining Alone Scenarios at Leo’s

By Jenna Clifford and Jenna Clifford April 5, 2016

They say that the enemy of success is comfort. Leo’s is likely to be a place you find yourself often — and if not poopoo for you, because Leo’s is HOT. The triumphant marketing team’s latest...

		COURTESY MSBGU TWITTER
Andres Kiger visited the MSB Wednesday to speak with students about marketing and building iconic brands like Converse Inc.

Converse Inc. VP Shares Marketing Expertise

By Léa Nicolas April 1, 2016

Vice President of Latin America Marketing for Converse Inc. and graduate of Georgetown’s McDonough School of Business Andres Kiger (GSB ’95) visited the MSB on Wednesday evening to discuss...

MSB Awarded for Marketing and Communications

By Lisa Burgoa March 18, 2016

The McDonough School of Business won six awards for its marketing and communications campaigns in the Higher Education Marketing Report’s 31st Annual Educational Advertising Awards published March 1. The...

COURTESY ALAN ANDREASEN
Professor of marketing Alan Andreasen was awarded the William L. Wilkie Marketing for a Better World Award for his work finding socially responsible uses for marketing.

Andreasen Reflects on Career

By Toby Hung February 27, 2015

McDonough School of Business professor of marketing Alan Andreasen received the 2015 William L. Wilkie Marketing for a Better World Award from the American Marketing Association Foundation on Feb....

Hail to Kale: Whats Happening?!

“Hail to Kale”: What’s Happening?!

By Jenna Clifford and Jenna Clifford February 12, 2015

IS THIS A DREAM? IS THIS REAL LIFE? Topping off his elaborate and noteworthy T-shirts designs, it seems that marketing genius Chris Grosse has done it again. And this time, he has done it with leafy...

Research Shows Costs Behind Free Shipping

By Rebecca Hamilton and Editor-in-Chief November 21, 2014

Imagine that you need to buy a new textbook for class. You find it on the publisher’s website for $49.95 plus $4.95 shipping. You do a quick Amazon.com search and find it there for the price of $54.90...

Grad Schools Advertise for New Faculty

By Andrew Wallender October 31, 2014

Georgetown University markets to hundreds of thousands of consumers through advertisements placed by Georgetown’s schools in both online and print media outlets, but of the nine schools that comprise...

FILE PHOTO: MICHELLE XU/THE HOYA
Georgetown graduates led LinkedIn’s new university rankings for business-related fields, including investment banking and finance.

MSB Tops LinkedIn Rankings

By Charlotte Allen October 10, 2014

LinkedIn released its first university rankings of projected career paths for undergraduates last week, with Georgetown topping the list in a variety of business fields. The networking website ranked...

Load More Stories
Donate to The Hoya

Comments (0)

All The Hoya Picks Reader Picks Sort: Newest