Georgetown University’s Newspaper of Record since 1920

The Hoya

Georgetown University’s Newspaper of Record since 1920

The Hoya

Georgetown University’s Newspaper of Record since 1920

The Hoya

COURTESY ZFLUENCE | tk

Undergrad launches company, matching Gen Z influencers with brands they want to promote

By Grace Buono November 6, 2020

If there is one thing that Ava McDonald (COL ’24) values most, it is authenticity.  Almost two years ago, as a junior in high school, McDonald was scrolling through her social media feed when...

HIRSHHORN

Art Gets Rebranded at the Hirshhorn

By Alexandra Brunjes February 15, 2018

Advertising and art are inextricably linked. Today, every color, logo and slogan in the world is thoughtfully planned out as market research groups gauge consumer response to minute variations in product...

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