Georgetown University’s Newspaper of Record since 1920

The Hoya

Georgetown University’s Newspaper of Record since 1920

The Hoya

Georgetown University’s Newspaper of Record since 1920

The Hoya

Hoya Connection: Hidden Gem

Any added stress on the life of a student is rarely embraced, especially in the midterm season now drawing to a close. Thankfully, Hoya Connection has taken the hassle of finding your favorite foodie haven or corner store off your plate.

any local businesses have turned to the Internet as a method of increasing student patronage. Websites like Hoya Connection and Campusfood.com have created a space where local businesses can gain traction in attracting business from a busy student body. Georgetown students represent a large segment of the local economy, and businesses in and around the campus do well to get a piece of the pie.

But directly marketing to students can be tough. With so many varied opportunities provided by the university, marketing can be costly and lack effectiveness in the long run. Certain businesses like barbershops, convenience stores and other basic service providers cannot benefit from this push to draw students because of the costs involved. For local restaurants, in particular those that cater to takeout service, online advertising has become a necessity.

Unfortunately, sites like Campusfood.com – a popular website that processes takeout orders between students and restaurants – can be costly. Local businesses pay 5 to 10 percent on each order as a service fee and many students claim that customer service is lacking, translating into delayed deliveries and frustrating interactions.

Unlike Campusfood.com, Hoya Connection is a free online listing of local businesses. There are no expensive service charges and there is no cost to list a business – only student discounts and different ways to save money. The site cuts straight to the point by providing a listing of restaurants, promotions, coupons and other ways to save money. Over the past year, Hoya Connection has improved by leaps and bounds, and the results are showing its effectiveness. More and more merchants have joined Hoya Connection, multiplying the site’s effectiveness. The free forum not only helps to promote businesses but also helps to connect students with businesses outside of takeout food. Local specialty services, like barbershops, shoe stores and others, can find a place.

The next time your stomach is aching or you know its time for a haircut, don’t hesitate to check your browser for resources like Hoya Connection – maybe you can keep a little more cash in your pocket along the way.

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