Three MSB Graduates Go Green with M Street Dream

If you want a sandwich, go to Subway. If you want a burrito, go to Chipotle. If you want coffee drinks with clever names, go to one of the Corp coffee shops. If you want a salad, go to…Safeway?

Options for healthy eating in Georgetown are limited, unless you have the willpower to frequent Safeway and the patience to make all your own meals. But this may soon change with the newest addition to the neighborhood, Sweetgreen, which is operated by three recent Georgetown alums.

Located a block away from Philly Cheesesteak on the corner of M Street and Bank Alley, the brand-new Sweetgreen does only two things: salad and frozen yogurt. Offering six original salads, four perennial favorites such as Cobb and Chicken Caesar, as well as a comprehensive “mix your own greens” option, Sweetgreen provides a full array of salad options a la Chipotle style: they pick the main ingredient, you choose how the rest is prepared.

Created by three doe-eyed recent graduates, Nick Jammet (MSB ‘07), Jonathan Neman (MSB ‘07) and Nathaniel Ru (MSB ‘07), Sweetgreen was born out of a simple idea and, apparently, an MSB entrepreneurship class.

“All three of us took the entrepreneurship class,” said Jammet, a former staff writer for The Hoya. “It’s great to build something and create something on your own. It’s the most useful thing I’ve taken out of Georgetown.”

Neman even called it a type of thesis for his senior year, and a project he built because it was “something I wish was there while I went to Georgetown.”

As for the restaurant, the best on the menu are the chef-crafted originals, among which the unique Guacamole Greens salad stands out as delicious and truly original. With the tag name “guac deconstructed” the salad mixes the obvious avocado with traditional veggies and a light southern flavor provided by the cilantro and jalapeno. Topped with a creative and light finish of lime cilantro vinaigrette and crispy tortilla chips, the salad stands out where the Chic P (a Mediterranean-type salad) and the Le Parisien (basically turkey, pears, brie and almonds) are delicious, yet have been seen before on salads.

As for the second of the two menu options, the frozen yogurt brings older Georgetown students back to their freshmen days of the Leo’s “fro-yo.” But this yogurt can stand on its own, and has a unique twist by adding your choice of fresh fruit (which is truly fresh) and crunchy add-ins like oatmeal raisin cookie or organic granola.

Unfortunately, the new establishment is a bit on the pricey side. With chef-crafted salads priced at $9 and the frozen yogurt at $4-$6, it’s not as affordable as a sub or even a Wisey’s sandwich. Also, beware the “mix your own” option, as it is priced at $6, but could become more expensive with the inclusion of meats, cheeses and some other ingredients.

Sweetgreen has already attracted top investors, and has a business plan to expand both the operation on M street with delivery options and online ordering as well as more establishments, possibly in Bethesda, Neman said.

The establishment still has some kinks to work out: my avocado salad came with a slice of bread instead of the promised crispy chips and tortilla. Nevertheless, Sweetgreen is worth trying the next time you need to eat green and can’t get all the way to Safeway. The visit alone could be worth it if you’re a nervous senior-to-be or an eager freshmen looking to get a sense of the business guts that it took the three young entrepreneurs to jump into this project less than three months after graduation.

Neman hopes that it’ll even inspire students to take on the projects they’ve been dreaming up.

“Why talk about it?” he said. “Just do it.”

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