Campaign for Georgetown Remains On Track
Published: Monday, October 29, 2012
Updated: Tuesday, October 30, 2012 00:10
One year after its public launch, Georgetown’s capital campaign has secured $935 million and is on track to reach its $1.5 billion fundraising goal ahead of schedule.
The campaign, titled “The Campaign for Georgetown: For Generations to Come,” began collection donations in 2006 and entered its public phase Oct. 28, 2011.
According to this year’s Advancement and Campaign Performance Report, released issued after the first quarter the campaign built off momentum from the public launch and received $179.6 million in new commitments for fiscal year 2012, which runs from July 1, 2011 to June 30, 2012. Last year’s total was the campaign’s second-most successful year, putting the fundraising effort $42 million ahead of the initial goal of $137 million for fiscal year 2012.
According to Vice President for Advancement R. Bartley Moore (SFS ’87), this year’s success can be attributed to the fact that it coincided with the public launch of the campaign.
“Campaigns … will typically have a boost because people feel motivated to give,” he said.
Despite last year’s strong performance, fundraising has slowed this fiscal year. First-quarter numbers were lower than expected — the $15.7 million raised between July and September was 7 percent below the campaign’s five-year average.
Moore was not deterred by this news.
“If a campaign is going to have a below-goal year, it is very often the first year after the public launch,” he said. “You’ll sometimes have a bit of a hangover effect the following year.”
More also added that he does not believe that the first quarter’s performance necessarily indicates that all of fiscal year 2013 will see lower than expected numbers.
“History suggests that we can’t really project much for the year as a whole based on the results of the first quarter,” Moore said. “We prefer to be at or above goal, but the beginning of the year is really just a warm-up.”
The office of advancement hopes to raise $151 million in fiscal year 2013. Although this amount is lower than last year’s total contributions, it represents a 10 percent increase from last year’s goal.
To raise funds, the campaign has been holding national and international fundraising events.
Last week, the campaign sponsored regional events in San Francisco and Los Angeles. These cities represent the largest concentration of Georgetown alumni, according to Moore.
Additionally, the campaign held its second annual Latin America Alumni Leadership Summit in Bogota, Colombia, from Oct. 18 to Oct. 20. In April, another regional campaign celebration will be held in London.
According to Moore, the campaign aims to expand its donor base this fiscal year.Fiscal year 2012 marked the first time in the campaign’s history that over 30 percent of alumni donated to the university, and Moore said he hopes to surpass a 40 percent contribution ratio by 2020.
According to Moore, the campaign is also likely to cross the $1 billion threshold this fiscal year.
He indicated that it is possible that the campaign, scheduled to run for 10 years, will pass its overall $1.5 billion fundraising goal well before it ends in 2016.
“If current momentum continues, then we’ll face a choice between potentially raising the goal or concluding the campaign early,” Moore said.